Bachelor of Arts in International Marketing Management
Lugano, Suiza
DURACIÓN
4 Years
IDIOMAS
Inglés
PASO
Tiempo completo
PLAZO DE SOLICITUD
15 Jun 2025
FECHA DE INICIO MÁS TEMPRANA
15 Jan 2025
TASAS DE MATRÍCULA
CHF 52.750 / per year *
FORMATO DE ESTUDIO
En el campus
* annual tuition fee for international students per year | Swiss/EU/EEA: CHF 27,550 per year | US citizens / permanent residents and Canadian citizens: $48,500 per year
Admisiones
Galería
Plan de estudios
Además de las oportunidades de estudios de posgrado, como programas de MBA, MSc y MA, las posibles trayectorias profesionales para los graduados en Gestión de Marketing Internacional incluyen una amplia gama de funciones en empresas (gerente de marca, gerente de marketing digital, gerente de investigación, gerente de publicidad y comunicación) en todas partes. industrias.
Foundation Courses (15 Credits)
- BUS 115 Contabilidad Financiera
- BUS 135 Introducción a los Sistemas Empresariales
- BUS 136 Marketing en un contexto global
- MAT 201 Introducción a la Estadística
- POL 112 Mercados, Política y Administración
Requisitos de marketing (18 créditos)
- BUS 256 Métodos de Investigación de Mercados
- BUS 274 Gestión de Marca
- BUS 285 Comunicaciones Integradas de Marketing
- BUS 342 Marketing Verde y RSC
- BUS 383 Marketing Digital y Analítica Web
- BUS 385 Comportamiento del Consumidor en Marketing Internacional
Requisitos de gestión (15 créditos)
- BUS 226 Finanzas Gerenciales
- BUS 306 Quantitative Methods and Dynamic Forecasting
- BUS 353 Teoría de la Gestión Estratégica
- BUS 397 Minería de Datos (Inteligencia de Negocios)
- BUS 410 Comportamiento y Liderazgo Organizacional
Capstone Requirement (3 Credits)
- BUS 455 Global Strategic Management
Electives (6 Credits)
Two of the following:
- BUS 143 Ciencias del Comportamiento para la Toma de Decisiones
- BUS 145T Gestión sin fronteras: empresas internacionales en un mundo global
- BUS 236T Marketing para películas
- AUTOBÚS 243 Finanzas personales
- BUS 3XX Cualquier curso de Negocios de nivel 300
- BUS 4XX Cualquier curso de Negocios de nivel 400
- COM 105 Introduction to Communication and Media Studies
- PSY 201 Psicología Social
- SOC 100 Introduction to Sociology
Cuota de matrícula del programa
Becas y Financiamiento
Franklin University Switzerland offers merit scholarships to admitted students based on academic achievements in high school and/or transferable undergraduate work. All undergraduate applicants are considered for merit awards as part of the admissions process, which are awarded at the point of admission with priority given to students applying by the December 1 deadline. Additional need-based scholarships may be awarded on top of merit scholarships, depending on a student’s need. Merit scholarships are renewable for up to four years or eight semesters.
Undergraduate Special Awards
Our competitive scholarship programs offer the most promising students the financial support they need to pursue their studies. These scholarship opportunities are awarded during the enrollment process for incoming students.
At FUS, we are committed to ensuring that talented students are able to access the best educational opportunities so that they can reach their full potential and make a positive impact at Franklin and beyond their studies. We offer generous scholarships and awards to make sure the most promising and motivated young minds are able to achieve their goals and make a positive impact on society.
The scholarship opportunities listed below are cumulative with other types of financial aid, and would be renewed annually to student recipients provided GPA requirements and other applicable conditions per scholarship type are maintained.
- SUNY-FUS 2 + 2 Jacques Villaret International Education Award for SUNY Community College Students
- Franklin Honors Program Award
- The Ambassador Wilfried Geens Award
- The Brian Stanford Award in Creative Practices
- The Ann Gardiner Award in Sustainability
- Life-Long Learning Scholarship