
GCU - Glasgow School for Business and Society
MSc in MarketingGlasgow, Reino Unido
DURACIÓN
1 Years
IDIOMAS
Inglés
PASO
Tiempo completo
PLAZO DE SOLICITUD
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FECHA DE INICIO MÁS TEMPRANA
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FORMATO DE ESTUDIO
En el campus
Becas
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Introducción
Transparent, global and technology-driven marketing is on every organisation’s checklist for success and top marketing practitioners need new skills in order to continue to deliver in increasingly competitive environments.
We believe in the importance of becoming responsible decision-makers in business. At Glasgow Caledonian University you’ll further develop your knowledge and experience of the concepts of sustainability, ethical leadership and social responsibility that can bring about positive change in the global world of marketing.
Join GCU’s award-winning Glasgow School for Business and Society and immerse yourself in the latest digital and international marketing trends and become the positive influence that employers have come to expect from graduates of GCU. You will benefit from learning alongside students from different parts of the world with diverse backgrounds and experiences. This opportunity gives you insights into the culture and contexts of marketing in different countries.
Your career
Graduates of the masters programme will enhance their profile by developing the latest marketing knowledge and skills needed to progress their careers within organisations operating in business, consumer and third sector markets.
GCU marketing graduates have been employed around the world in a variety of positions, with employers including: PepsiCo, Hewlett Packard, Visit Scotland, Virgin Media, Duracell and Three.
International student start dates
For new international students, orientation events start on 14 September 2018. This extra time is specifically designed to assist new international students in settling into the UK and GCU prior to the start of general student induction and teaching.
There will be a whole host of fun and informative activities taking place during this period, including campus and city tours, as well as welcome events where you can meet other international students.
Professional accreditation
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
GCU has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
Admisiones
Plan de estudios
que vas a estudiar
Las tecnologías digitales, y el papel que juegan en el marketing, han ido creciendo significativamente en los últimos años. A medida que estos desarrollos cobran impulso, el desafío para los empleadores es adoptar nuevas tecnologías digitales que mejoren las oportunidades comerciales y profesionales. Por lo tanto, la necesidad de competir a nivel tecnológico e internacional es un requisito para todo egresado de negocios y marketing.
Como estudiante, recibe una membresía de afiliado del Chartered Institute of Marketing (CIM) que le brinda acceso a una amplia gama de información de marketing profesional, oportunidades para establecer contactos con otros profesionales de marketing de CIM y la opción adicional de obtener una calificación profesional y obtener Membresía de la CIM.
Aprenda de más de 30 años de experiencia en marketing y acceda a las técnicas de marketing más pertinentes y relevantes de la industria que los posibles empleadores valoran más. Desarrolle nuevas ideas y desafíe a su industria para marcar la diferencia, ya sea a escala local, nacional o mundial. Vas a:
- Evaluar y abordar críticamente la teoría y la práctica del marketing moderno.
- Explore el papel de la marca, las comunicaciones, la tecnología y la construcción de relaciones en la estrategia de marketing.
- Analizar y apreciar los entornos comerciales y digitales dentro de los contextos de la gestión de marketing.
- Estudiar situaciones y problemas de marketing realistas.
- Aplicar el conocimiento y la comprensión del marketing a la toma de decisiones e implementación estratégicas, innovadoras y creativas.