NOVA IMS - Information Management School

Master's Degree in Data-Driven Marketing, with a Specialization in Marketing Intelligence

The Master's Degree Program in Data-Driven Marketing, with a specialization in Marketing Intelligence, trains technical and management staff to lead and guide the collection, organization, analysis, exploration, and dissemination of marketing information in organizations.

This program provides a balanced curriculum between a component based on marketing management tools and others supported by information analysis and management methodologies.

This program is held during working hours and is aimed at young graduates and professionals who intend to study on a full-time basis. It is also available in an after-working hours format (after 6.30 p.m.).

This program is held after working hours and is aimed at professionals who intend to make their studies compatible with their professional activities. It is also available in a working-hours format.

Length

This program lasts 4 semesters: 2 correspond to the curricular component and 2 to the development of a thesis, work project, or internship report, in a total of 120 ECTS.

The classes will start in September 2024, end in June 2025, and run during working hours and after working hours (after 6:30 p.m.), 2 to 3 times a week.