7 Cursos de márquetin Degree Programs in Dinamarca

El programa de maestría en marketing prepara a los estudiantes para una variedad de carreras de gestión internacional en los sectores público y privado.

El MMA consiste básicamente en cursos de teoría antropológica y métodos de trabajo de campo, cursos que introducen el marketing y la gestión como procesos sociales y cursos que proporcionan habilidades de gestión. El objetivo es “poner en práctica la antropología” en términos de la aplicación de habilidades antropológicas en contextos de marketing y gestión en todas partes del mundo.

You will be prepared for challenges related to the development of international business and marketing strategies in light of global megatrends, strategic partnerships, and marketing channels and therewith for positions in many functional areas around the world.

This unique program prepares you for the changing role of marketing and communication in a fast-paced globalized cultural economy. It teaches you to understand the relationships between marketing and culture as a foundation for adjusting to cultural differences and responding to contemporary challenges and trends in consumer societies around the globe.

This Master profile focuses on marketing communication processes from the corporate to the brand level using advanced socio-cultural theoretical perspectives on consumer markets. Students will acquire the competence to analyze the fundamental social and cultural principles and logics that underlie contemporary branding and communication challenges, using state-of-the-art marketing thought and advanced ethnographic methods.

Organizations and industries in the future tremendously demand managers who understand how social media and digitalization can be used as a strategic instrument for increasing firm value to ensure competitive advantage. This program exactly gives you the demanded know-how that enables you to become such a leading manager in organizations and thus provides excellent job opportunities.