4 Cursos de márquetin Másteres Degree Programs in Francia

El MBA en Gestión y Marketing del Lujo tiene como objetivo proporcionar a nuestros estudiantes una enseñanza equilibrada entre la gestión del lujo y los conceptos, técnicas, el desarrollo personal y la apertura intelectual del marketing del lujo.

Online MBA in Luxury Marketing by EIML Paris offers students a unique learning experience, and prepares them to build their career towards sectorial areas of the luxury industry: fashion, jewelry and watches, cosmetics and perfumes, gastronomy, wine and spirits, hospitality and luxury services. The online program fully taught in English, enables students to gain core knowledge of luxury management, marketing and communication while developing an understanding of brand management regarding different luxury sectors. The pedagogy is innovative and based on practical teachings including seminars, conferences, case studies and consulting projects in collaboration with luxury brands. Thus, EIML MBA offers seminars in class in the following specialties: collection design, gemology, cosmetics-and-perfume-making techniques and raw materials, gastronomy and wine-tasting workshops. Study trips including store tours in European capitals are organized in order to help students to develop an international vision of luxury cultures. Who is this program for? Students having earned a four-to-five-year higher education degree, and professionals aspiring to deepen their knowledge or extend their actionable know-how. Through a partnership with ISIMI-PPA, EIML Paris is entitled to train students and assess them to get a level-7 RNCP certificate of “Manager des Stratégies Communication Marketing” accredited under the French Ministry of Employment by an order of 7 July 2017 and published in the Official Journal of 19 July 2017. One academic year of 65 course days corresponds to 60 ECTS-credits. Skills and knowledge are assessed, equally, in two distinct ways: continuous assessment and final evaluation. Continuous assessment is organized over the teaching period. It can be based on assessment tests, practical cases, research work and / or oral presentations to be carried out individually or in groups. The final evaluation tests are organized outside the course sessions. If necessary, it can relate to a case study, the realization of a project, the writing of an activity report and / or an essay, a role-playing in a professional context.

En esta pila de datos cada vez mayor y con un enfoque nunca antes en las estrategias de marketing, las empresas están decidiendo en gran medida reconocer la "voz de los clientes". ESDST MBA en Marketing Analytics allana el camino para comprender y abordar las complejidades involucradas en los datos de marketing para revelar conocimientos. Este curso preparará a los graduados para tener un impacto inmediato al presentar conocimientos basados en datos para respaldar la estrategia comercial. El plan de estudios está diseñado para combinar la educación especializada en metodologías de investigación de mercados con técnicas de análisis, lo que lo convierte en un paquete completo para tomar con calma. El programa es igualmente beneficioso para las personas con conocimientos previos de la industria del marketing y también para los nuevos participantes, ya que toca a fondo el piso y el techo de la industria del marketing antes de asumir la aplicación de análisis de datos relacionados.

Nuestro exclusivo curso de Maestría en línea en Marketing Internacional de Moda se basa en las fortalezas establecidas de nuestras calificaciones de larga data, reconocidas internacionalmente en moda y textiles. Combina la excelencia académica con las habilidades de desarrollo que son esenciales para una carrera en la industria de la moda global y te permitirá trabajar y estudiar simultáneamente.