9 Marketing del Lujo Másteres Degree Programs in Francia

La Maestría en Ciencias en Marketing de Lujo y Gestión de Marcas tiene como objetivo desarrollar las habilidades necesarias para una carrera en el sector del lujo y las marcas. Los estudiantes de Rennes School of Business podrán implementar estrategias efectivas y desarrollar productos y servicios innovadores en diferentes segmentos de lujo. También aprenderán a innovar y gestionar marcas para alcanzar eficazmente sus objetivos empresariales de forma responsable y en un entorno internacional.

Online MBA in Luxury Marketing by EIML Paris offers students a unique learning experience, and prepares them to build their career towards sectorial areas of the luxury industry: fashion, jewelry and watches, cosmetics and perfumes, gastronomy, wine and spirits, hospitality and luxury services. The online program fully taught in English, enables students to gain core knowledge of luxury management, marketing and communication while developing an understanding of brand management regarding different luxury sectors. The pedagogy is innovative and based on practical teachings including seminars, conferences, case studies and consulting projects in collaboration with luxury brands. Thus, EIML MBA offers seminars in class in the following specialties: collection design, gemology, cosmetics-and-perfume-making techniques and raw materials, gastronomy and wine-tasting workshops. Study trips including store tours in European capitals are organized in order to help students to develop an international vision of luxury cultures. Who is this program for? Students having earned a four-to-five-year higher education degree, and professionals aspiring to deepen their knowledge or extend their actionable know-how. Through a partnership with ISIMI-PPA, EIML Paris is entitled to train students and assess them to get a level-7 RNCP certificate of “Manager des Stratégies Communication Marketing” accredited under the French Ministry of Employment by an order of 7 July 2017 and published in the Official Journal of 19 July 2017. One academic year of 65 course days corresponds to 60 ECTS-credits. Skills and knowledge are assessed, equally, in two distinct ways: continuous assessment and final evaluation. Continuous assessment is organized over the teaching period. It can be based on assessment tests, practical cases, research work and / or oral presentations to be carried out individually or in groups. The final evaluation tests are organized outside the course sessions. If necessary, it can relate to a case study, the realization of a project, the writing of an activity report and / or an essay, a role-playing in a professional context.

El MBA en Gestión y Marketing del Lujo tiene como objetivo proporcionar a nuestros estudiantes una enseñanza equilibrada entre la gestión del lujo y los conceptos, técnicas, el desarrollo personal y la apertura intelectual del marketing del lujo.

De acuerdo con los valores fundamentales de MBS y la transición hacia un mundo más sostenible, esta especialización tiene como objetivo preparar y formar a futuros líderes responsables en marketing de lujo. Estudiar marketing de lujo en Francia, hogar de famosas marcas de lujo (por ejemplo, Hermes, Louis Vuitton, Dior y Chanel), y la región de Montpellier, con su rica tradición en turismo, hospitalidad, vinos y comida, es una excelente opción para quienes aspirando a aprender más sobre la excelencia francesa y el “savoir faire” y cómo comercializar productos de lujo en un mundo sostenible.

El MSc in EU-Asia Luxury Marketing le permite adquirir la experiencia y las competencias multiculturales necesarias para trabajar en las empresas y marcas de lujo más prestigiosas del mundo.

The luxury market is in transition and constantly evolving its marketing practices, which means that students must take a sectorial marketing approach when operating in this industry. The Master of Science in Luxury Industries Marketing and Management (L2M) will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and distribution. The L2M program will teach students how to design a marketing strategy highlighting the value offering for luxury goods or services as well as combine new consumer insights and approaches to optimize trendspotting in the luxury sector. Students will be asked to pitch distribution solutions that optimize e-commerce, following the new trends of tomorrow's consumers.

Become an expert in luxury with a program that offers a true multi-campus, multi-cultural experience within the heart of the international luxury industry.

El objetivo de nuestro Master Marketing: New Luxury & Art de Vivre es formar especialistas en marketing para la industria del lujo con un excelente conocimiento de los aspectos sociológicos y culturales del lujo y un profundo conocimiento de los problemas de sostenibilidad y responsabilidad.